Sell The Lifestyle!

An issue too many in the movement seem to run into is the issue of how to even sell our ideas. Too many individuals and groups, including ourselves at times, have gotten all technical, listing off reasons why someone should become a part of our movement. Things such as “Here bud, read this pamphlet on the 9,000+ reasons why niggers suck!” or “Hey bud, listen to this three hour podcast on why the holocaust didn’t happen!” There’s a big issue with this though. People who aren’t in the movement don’t give a fuck.

That’s been a giant issue with movement propaganda and messaging for a long time. We only appeal to ourselves and don’t even consider how to recruit someone who hasn’t read the required book list. Even when trying to appeal to outsiders to join, such as Patriot Front or National Justice Party, all they do is fake appeals to outsiders. The messaging still doesn’t recruit outsiders. People who join these groups are still people who joined the movement prior and had been in it for years but just wanted to join a group.

It’s exhausting. While ideology is a great thing to promote and we should promote it, that’s not how you recruit. No one gives a damn about how good your ideas are, period. They only care what’s in it for them. Cigarette companies such as Phillip Morris figured this out back in the 1950s. You convert them ideologically after they join into your community, not before. See a sales funnel to understand what I’m talking about below.

Cigarette Advertising and How To Sell A Lifestyle:

For a bit of history here, cigarette sales for Phillip Morris’s Marlboro brand were at a low in the 1950s. From the 1930s-1950s Marlboro was a brand specifically targeted to women. The red color Marlboro used was on the filter bands to obscure lipstick stains. Marlboro was the top filter cigarette brand. Filter cigarettes were seen as a woman’s cigarette since filters on cigarettes make the tobacco smoke far less harsh. At the time, a man’s cigarette was an unfiltered cigarette, to which only brands such as Camel, Lucky Strike, and Pall Mall held this spot and not Marlboro.

However, Phillip Morris, with famed advertising agency Leo Burnett Worldwide, found a way to solve this dilemma. They invented the Marlboro Man. If filtered cigarettes are for pussy men and women, then how come this tough manly cowboy smokes them? Marlboro went from one of the least popular brands in the US to one of the most popular nearly overnight. It overtook other brands such as Camel, Newport, Kool, and Winston for top cigarette brand in the US—a spot it still holds to this very day.

What was the mistake of the other cigarette companies? Why did Marlboro succeed while they failed? Easy; brands such as Camel, Newport, Kool, and Winston all went on long winded and frankly boring monologues about why their cigarettes taste better, how most people prefer their cigarettes, why their stuff tastes better, why doctors smoke them according to studies, etc.

Phillip Morris then came along with a handsome buff cowboy wrestling horses while smoking Marlboro Reds without explaining anything besides a slogan such as “COME TO WHERE THE FLAVOR IS! COME TO MARLBORO COUNTRY!” There was no talk about the filter quality, no talk about tobacco quality, no talk about why one million doctors smoked their product. Instead, Marlboro sold a lifestyle and an identity. People have an intrinsic need, whether they admit it or not, to feel valuable, to feel wanted, and to feel confident. Marlboro tapped into this and won.

Camel cigarettes later copied this formula a couple decades later in the 1980s and 1990s with Joe Camel. A good looking young man (in a universe of anthropomorphic camels) whose always out with his friends, going on motorcycle rides with his beloved girlfriend, going to parties, loved by everyone. Who did this sell to? Anxious young men with self-esteem issues.

They tapped into the wants and desires of a target demographic and went after it. Associating your product with the wants and desires of a target demographic makes that demographic want your product. This is the foundation of modern marketing and advertising. It works because, in their minds, having that thing will grant them the other things they want.

It was no shocker that after the introduction of Joe Camel, many underage smokers started to smoke Camel cigarettes after 1988. The campaign worked. Camel cigarettes in the 1990s outside the US also copied the Marlboro Man but instead of a cowboy, they made him an adventurer who travels the deserts and jungles of the world to find a place to smoke Camel filter cigarettes.

Why bring up this stuff?:

Cigarettes and the movement have many things in common. We’re both hated by the general public, we both face government repression, and, like cigarettes, we are a danger to the health of the average American fag, nigger, and kike. We should learn a thing or two from the history of the tobacco industry and how they advertise. We should use this knowledge and use it to recruit more people to our movement. It turns out ranting to non-movement individuals about how the holocaust is fake or why niggers suck just doesn’t work.

People don’t want to be taught. They want to have a ready-made lifestyle to be sold to them. They want to be somebody. For us to recruit, we need to sell that identity. Half the work is already done thanks to the barrage of holocaust movies and action films portraying Nazis as these super genius villains who are ruthless and unstoppable. Lean into that, all while avoiding being absurd and looking like LARPing weirdos that went over the edge.

Early Atomwaffen Division had that aesthetic down. Unfortunately, later on they fucked up hard and went over the edge. Now, to many, Atomwaffen Division is seen as a group of retarded edgelords due to this fuck up in propaganda post-2018.

Lean into the supervillain movie Nazi trope. We are Nazis, Racists, Fascists, Haters, and the like. If anyone takes issue with it, so what? Just hate them. We don’t care. We’re Nazi Fascists and proud of it.

Hate is our motto, Revolution is our creed.

To quote F.T. Marinetti:
“You have objections?—Enough! Enough! We know them… We’ve understood!… But who cares? We don’t want to understand!… Woe to anyone who says those infamous words to us again!” – F.T. Marinetti